As a Lead Visual Designer, I was instrumental in designing and refining the website’s user interface to enhance user experience and boost conversion rates. I created and iterated on UI designs tailored to drive leads into the DTC sales funnel, utilizing A/B testing to identify high-performing options. By integrating micro-animations, I added personality and provided visual feedback, creating a more engaging and interactive user experience. My work focused on balancing aesthetic appeal with functionality to achieve measurable business results
CompanyPalmettoRoleLead UX/UI, visual design, development approvalYear2022Linkhttp://www.Palmetto.com
