Photoshoots / 360 Campaigns

initiated and orchestrated the quarterly planning for all lifestyle photoshoots for the company (a first), photo art directed the shoots and designed all supporting integrated print and digital campaigns. The award winning imagery was used for print advertising, trade show banners, catalogs, brochures, website, email and social channels.
Key accomplishments include creating Kartra’s first-ever design system, brand guide, and UI kit, which reduced design production time by 30% and improved consistency across teams. My efforts elevated the brand’s appeal, enhanced user experiences, and contributed to measurable growth in customer acquisition and retention.