Served as Lead Visual Designer for a comprehensive brand refresh, resulting in a 25% improvement in brand recognition and consistency across all digital touchpoints. Directed the creation of a new core photography suite, increasing engagement rates across marketing campaigns. Developed a robust pattern library and UI kit, reducing design-to-development turnaround time by 30% and ensuring seamless scalability for future projects. Spearheaded updates to the design system, enhancing usability and enabling increase in team efficiency through standardized design components.
ClientAxos BankServicesUX/UI, Visual Design, Art DirectionYear2021Linkhttp://www.axosbank.com
