Led the responsive website redesign and visual evolution of Palmetto’s digital experience, translating complex solar offerings into a clearer, more engaging customer journey designed to increase lead conversion.
Key Contributions:
• Brand & Visual Direction: Evolved Palmetto’s visual language and art direction across the digital experience.
• UI & Responsive Design: Led desktop and mobile UI design with a focus on clarity, usability, and visual impact.
• Conversion Funnels: Designed the visual experience across key sales funnel touchpoints to support lead generation.
Impact:
Created a more cohesive digital experience while supporting Palmetto’s growth through conversion-focused design.
