My role involved creating a visually engaging and user-friendly responsive site interface that aligns with Palmetto’s brand identity. The design provides a seamless and informative experience for potential and returning customers while building brand awareness and driving conversions. I was the lead designer for all UI and visuals for the site including the UI for the sales funnel experience. Our team goals were focused increasing lead conversion rates.
CompanyPalmettoRoleLead visual design, UX/UI, art direction, development approvalYear2023Linkhttp://www.Palmetto.com