Kartra Responsive Site Refresh

Led the design and development of four homepage redesigns over 14 months, resulting in an increase in user engagement and an improvement in conversion rates.
Focused on enhancing value proposition communication, refining target personas, and driving user actions through data-driven design iterations.Managed the project from kick-off to deployment, coordinating cross-functional collaboration with a visual designer, developer, motion designer, and content team. Conducted user testing and iterative updates, reducing bounce rates by 18% and improving clarity of messaging as validated by customer feedback.