Led Kartra’s end-to-end digital design evolution across brand, web, acquisition, and conversion experiences, building a cohesive system that scaled across marketing touchpoints.
Key Contributions:
• Brand & Visual Direction: Evolved Kartra’s visual identity and established and maintained brand standards, templates, creative governance, and art direction across digital experiences.
• Web & Conversion: Designed high-performing landing pages, pricing experiences, and acquisition funnels focused on clarity and conversion.
• Design Systems: Built scalable Figma UI kits and design systems to improve consistency, efficiency, and production across teams.
• Team Leadership: Led and collaborated with visual design and development resources from strategy and concept through implementation and testing.
Impact:
Created a more cohesive digital brand experience while streamlining the design-to-development process and improving user engagement and conversion performance.
