Led the brand strategy, design, UX and continuous evolution of the marketing website through iterative design. Leveraged A/B testing, and data-informed optimization to improve usability, clarify the value proposition, and strengthen conversion paths. Partnered cross-functionally with product marketing, content, and engineering teams to align business goals with user needs. Leveraged AI-powered workflows to accelerate content exploration, ideation, and design iteration while maintaining brand consistency.
Results included increased brand awareness, engagement, trust, higher conversion rates and measurable improvements in customer feedback.
