Led Kartra’s ground-up brand refresh and responsive website redesign, aligning site architecture, art direction, and DTC conversion funnels to accelerate user acquisition.
Key Contributions:
• Architecture & UX: Redesigned site architecture and user flows to clarify value messaging and streamline conversion funnels.
• Art Direction & Visuals: Established updated art direction and premium product visuals to elevate brand authority.
• Cross-Functional Growth: Partnered with Product Marketing, Content, and Engineering to optimize acquisition paths using data-driven insights.
• AI-Assisted Workflows: Integrated AI tools into early exploration and wireframing to accelerate design cycles.
Impact:
Drove measurable lifts in conversion rates, strengthened brand trust, and significantly reduced design iteration time.
