Led the UX strategy, design, and continuous evolution of the marketing website through iterative redesigns, A/B testing, and data-informed optimization to improve usability, clarify the value proposition, and strengthen conversion paths. Partnered cross-functionally with product marketing, content, engineering, motion design, and visual design teams to align business goals with user needs, resulting in increased engagement, higher conversion rates, an 18% reduction in bounce rates, and measurable improvements in customer feedback. Leveraged AI-powered workflows to accelerate content exploration, ideation, and design iteration while maintaining a user-centered, data-driven decision-making process from discovery through deployment.
