Led the brand refresh and responsive marketing site redesign for WebinarJam, evolving the visual identity and digital experience to better communicate product value, strengthen brand perception, and drive acquisition.
Key Contributions:
• Brand & Art Direction: Elevated WebinarJam’s visual identity with modern art direction across digital and marketing touchpoints.
• Web & UX: Redesigned marketing pages and user flows to clarify hierarchy, simplify messaging, and optimize conversions.
• Marketing & Acquisition: Designed high-impact landing pages and campaign assets to scale paid and organic acquisition channels.
• Design Systems: Built a scalable system of components and templates to accelerate production and maintain visual coherence.
• AI-Assisted Workflows: Integrated AI into research and early wireframing to streamline concept development and speed execution.
Impact:
Drove measurable lifts in conversion rates, strengthened brand trust, and significantly reduced design iteration time.
