Kartra Conversion + Brand Guide

I led the end-to-end design and execution of a comprehensive digital marketing suite that included high-performing social ads, conversion-optimized landing pages, custom pricing pages, a detailed brand guide, and a scalable UI kit. Managing a talented visual designer and developer, I maintained a hands-on approach throughout the entire project lifecycle—from initial ideation and strategy to final implementation and testing. This collaborative effort not only ensured a cohesive brand identity across all touchpoints but also streamlined our design-to-development process, resulting in measurable improvements in user engagement and conversion rates.