Kartra Brand Guidelines & Design System

As Lead Designer, I transformed Kartra’s brand into a modern SaaS identity, driving a 150% increase in user engagement across all digital touchpoints. I led the complete redesign of the marketing website, social media channels, paid advertising campaigns, landing pages, and blog, establishing a cohesive and contemporary visual language.

Key accomplishments include creating Kartra’s first-ever design system, brand guide, and UI kit, which reduced design production time by 30% and improved consistency across teams. My efforts elevated the brand’s appeal, enhanced user experiences, and contributed to measurable growth in customer acquisition and retention.